Copywriting
The samples below are for a software consulting company called Magenic as part of a re-branding effort.
Customer Journey Map
The content map below was created during the redevlopment of the Magenic.com website.
Personas and User Analysis
These personas were created as part of the Osseo Savitt Paint Marketing Plan and Analysis (see below).
These personas were created to help direct the website redesign/redevelopment proces for the YWCA of Minneapolis.
Content Redesign Concepts
The Content Page mockups below were created as part of the DecoPac.com Redesign project. The goal of the redesign was to make content more organized and easier to find.
Content Audits
This Content Audit was presented to senior management at the YWCA of Minneapolis in preperation for a website redesign/redevelopment plan.
Content Maps
The content map below was created during the planning phase of website redevlopment for the YWCA of Minneapolis. It was provided to the development partner to assist in design and planning.
Marketing Plan and Analysis
The following Marketing Plan and Analysis was completed for Osseo Savitt Paint. The current owner had recently acquired Savitt Paint and moved it to the Osseo Paint Store.
Website Design/UX Review
While working through the Marketing Plan and Analysis, Osseo Savitt Paint’s internal team created a website using Wix CMS. The following review was created to help staff understand design best practices, and to identify where improvements could be made.
Competitive Analysis
The following Competitive Analysis was completed for DecoPac in preperation for a site redesign effort.
- DecoPac Competitive Analysis – Full (This is a 70-page PDF file. For a 10-page preview see below.)
- DecoPac Competitive Analysis – Preview
The JD Power 2010 Gas Utility Customer Satisfaction Study ranked 24 utilities on a variety of customer satisfaction criteria. This Competitive Analysis evaluates the websites of the top 8 of these companies. Specifically, this document focuses on the areas of online account use and creation, and billing and payment functionality and information.
Documentation for End Users
The following documents were created to instruct DecoPac’s bakery customers on how to set up online ordering.
In 2012, DecoPac’s consumer website, Cakes.com, needed to be transferred to a new development partner. This document was created for the new development partner, so they could better understand the functionality of the website they were taking over.