Anne Zelenak

I am a digital marketer specializing in website content management, experience optimization and content strategy, with over 20 years of experience.

My focus areas include web content publishing, content strategy, site optimization, and process improvements and documentation.  I have extensive knowledge of layout, design, copywriting and development best practices for websites and email marketing.

What sets me apart

I bring history and context that is hard to come by – I’ve been doing this a long time (I talk about this on my About page). Here are the experiences and skills I think set me apart:

  • Over 20 years of website management using AEM, WordPress, Drupal and more CMS systems – I don’t think there’s a CMS I can’t figure out
  • Experience managing website migrations to new CMS – I had a lead role managing a migration for a website with over 7000 pages, including responsibility for testing and final sign-off
  • Able to speak “developer” and liaison between marketing and web development
  • Experience in digital project management, requirements documentation, and user acceptance testing – familiar with agile methodologies (LinkedIn/Atlassian certification)
  • Desire to make data-driven decisions, based on both analytics and other user research
  • Experience running A/B testing and experience targeting with Adobe Target as well as knowledge of usability/UX, and website optimization best practices
  • Knowledge of SEO and web copywriting best practices
  • HTML5, CSS and front-end development knowledge

Successes

We always hear what clients and stakeholders want to say, but I believe success comes when we learn what users want and need, and deliver on that. Here are a few of my successes:

  • Increased organic traffic 50% YOY by re-writing 6000 product descriptions with SEO focus
  • Achieved 20% increase in online sales in the first 6 months after managing redesign of B2B e-commerce site
  • Increased button click conversion over 30% after A/B test
  • Increased conversion over 60% on home page content tiles with targeted content
  • Tripled the average website traffic by following usability best practices to redevelop website navigation, and by doubling the amount of content available
  • Achieved consistent first-page Google ranking for over 90% of identified keywords after editing content for SEO focus
  • Achieved email open rate 20% higher than industry standards for a nonprofit with a list of over 20,000 subscribers
  • Reduced web task turn-around time from 3-5 days to 2 days by creating processes and efficiencies in work production/project management
  • Piloted and implemented new tools to shift tasks to web team and reduce reliance and wait-time on other functional areas

Industries

I have experience in several industries including B2B, B2C, e-commerce, healthcare, non-profit, technology consulting, tax and audit, professional services, life sciences, and government.

Contact

I am open to work! Interested in projects, short or long-term contract, or permanent roles. Be sure to check out my skills, resume, and work samples to learn more about me. I would love to talk to learn more about you and see if I can put my experience to work to help you meet your goals.

annezelenak@gmail.com
LinkedIn